Public relations & public affairs
The support for public relations projects is essential for any organization wishing to master its communication, strengthen its reputation, and build a strong and lasting image in a world where perceptions play a key role.
Our actions consist of providing companies or individuals (Top management) with strategic and operational support to manage their image, reputation, and communication with their target audiences. This type of support helps to build strong relationships with stakeholders, increase visibility, and manage perceptions in various contexts.
Key objectives :
- Strengthen awareness :
o Increase the visibility of the organization or brand among its audience.
o Raise awareness of initiatives, products, or services through targeted campaigns.
- Improve the reputation :
o Build a positive and credible image with the public, media, and influencers.
o Respond effectively to crises or controversies to protect the reputation.
- Create lasting relationships :
o Establish strong connections with journalists, influencers, partners, and key stakeholders.
o Foster open and ongoing communication.
- Influence opinions and behaviors :
o Raise awareness among audiences about causes, products, or services.
o Shape perceptions and stimulate engagement.
Areas of intervention :
- Institutional communication :
o Enhancing the company’s image among stakeholders (governments, institutions, investors).
o Strengthening brand identity.
- Press relations :
o Writing and distributing press releases, organizing press conferences.
o Managing relationships with journalists to maximize media coverage.
- Crisis management :
o Developing crisis communication plans.
o Managing key messages to contain media impact.
- Event management :
o Organizing events to strengthen audience engagement (product launches, seminars, press evenings).
o Implementing creative and impactful public relations campaigns.
- Relations with influencers :
o Identifying and collaborating with relevant influencers to reach specific audiences.
o Managing partnerships on social media and other digital platforms.
Key steps of support :
- Image diagnosis and audit :
o Analysis of current perception and identification of strengths and weaknesses in communication.
- Definition of the PR strategy :
o Development of a strategy aligned with the company’s objectives (awareness, loyalty, crisis management).
o Identification of key messages and target audiences.
- Design and implementation of actions :
o Planning and execution of PR campaigns, events, or media collaborations.
o Use of traditional channels (press, TV) and digital channels (social media, blogs).
- Monitoring and evaluation :
o Measurement of the effectiveness of actions (media coverage, impressions, audience engagement).
o Adjustment of actions based on the results obtained.
Benefits for our clients :
- Increase credibility with the media and the public.
- Improve relationships with stakeholders, creating a favorable environment for business.
- Manage perceptions in sensitive or competitive contexts.
- Stimulate engagement of target audiences, strengthening their loyalty or support.
Our partners
